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Overview

Amity Social Cloud was a company intranet feature inside Amity Eko, an enterprise communication platform. The goal of the Social Cloud was to establish engagement with employees that will encourage people to share knowledge sharing, promote open and transparent communication within the organization.

My Role:Lead product designer
Research
Prototype

Platforms: Mobile (Android, IOS)
Web

Timeline:April 2020 - Aug 2020

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Problem

During the research phase of building the intranet feature, we also discovered similar issues with B2C communication.

1. Inefficient communicating with their customers
Customers' insights and feedbacks scatter around in popular social platforms. The company hardly gets in touch with their customers. And it’s a high cost to pay for that information

2. Lack of resources and expertise to develop their tools
To build and maintain their social feature requires loads of resources that some companies didn't want to make an investment

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Opportunity

How can we use the existing social intranet to solve B2C communication in various industries within limited conditions?

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Goal

Build an MVP version of the product that will enable social experience on the client's application. The product has to...

Give flexibility
Reduce information decluttering by
using partition design which for good customization.

Provide guidance &
Navigation efficiency
Explicit designs that lead to self-explanatory, and require less onboarding efforts.

Simple
Use neutral language that can be applicable to all industries.

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Solution

A development kit which allows company to plug-and-play social and community features

The development kit includes two main parts,

1. Software Development Kit (SDK)
Integrated social features using social APIs that will help foster and maintain in-app engagements and attractions.

2. UIKits
A ready-to-use design kits that allows variety of customizations. Each component provides functionality and navigation of all the SDK features. The design kit was ported over from mobile app and website.

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Final designs

Newsfeed

View contents from the community and people they follow. Create engaging content and share it with others through comments and likes.

Explore

Expand user's discoverable abilities with smart suggesting algorithm, rankings, and search system.

Community

Expand user's discoverable abilities with smart suggesting algorithm, rankings, and search system.

UIKit Library

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Business impact

More than 3M active users with the first launch

We team up with TrueID creating ain-app community feature released in Q1 2021 with 3.85M active users / month in Thailand

Download TrueID app

Company repositioning towards social features and SDK products

With success, at the beginning of Q1 2021, Amity shipped business direction to Social SDK provider and become a core product drives company revenue.

amity.co

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Namkhing Leesomprasong

namkhing.lee@gmail.com

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