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Overview
My Role:Lead product designer
Research
Prototype
Platforms: Mobile (Android, IOS)
Web
Timeline:April 2020 - Aug 2020
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Problem
During the research phase of building the intranet feature, we also discovered similar issues with B2C communication.
1. Inefficient communicating with their customers
Customers' insights and feedbacks scatter around in popular social platforms. The company hardly gets in touch with their customers. And it’s a high cost to pay for that information
2. Lack of resources and expertise to develop their tools
To build and maintain their social feature requires loads of resources that some companies didn't want to make an investment
1. Inefficient communicating with their customers
Customers' insights and feedbacks scatter around in popular social platforms. The company hardly gets in touch with their customers. And it’s a high cost to pay for that information
2. Lack of resources and expertise to develop their tools
To build and maintain their social feature requires loads of resources that some companies didn't want to make an investment
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Opportunity
Opportunity
How can we use the existing social intranet to solve B2C communication in various industries within limited conditions?
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Build an MVP version of the product that will enable social experience on the client's application. The product has to...
Goal
Build an MVP version of the product that will enable social experience on the client's application. The product has to...
Reduce information decluttering by
using partition design which for good customization.
Navigation efficiency
Explicit designs that lead to self-explanatory, and require less onboarding efforts.
Use neutral language that can be applicable to all industries.
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A development kit which allows company to plug-and-play social and community features
The development kit includes two main parts,
Solution
A development kit which allows company to plug-and-play social and community features
The development kit includes two main parts, 1. Software Development Kit (SDK)
Integrated social features using social APIs that will help foster and maintain in-app engagements and attractions.
Integrated social features using social APIs that will help foster and maintain in-app engagements and attractions.
2. UIKits
A ready-to-use design kits that allows variety of customizations. Each component provides functionality and navigation of all the SDK features. The design kit was ported over from mobile app and website.
A ready-to-use design kits that allows variety of customizations. Each component provides functionality and navigation of all the SDK features. The design kit was ported over from mobile app and website.
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Final designs
Newsfeed
View contents from the community and people they follow. Create engaging content and share it with others through comments and likes.
Explore
Expand user's discoverable abilities with smart suggesting algorithm, rankings, and search system.
Community
Expand user's discoverable abilities with smart suggesting algorithm, rankings, and search system.
UIKit Library
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Business impact
More than 3M active users with the first launch
We team up with TrueID creating ain-app community feature released in Q1 2021 with 3.85M active users / month in Thailand
Download TrueID app
Company repositioning towards social features and SDK products
With success, at the beginning of Q1 2021, Amity shipped business direction to Social SDK provider and become a core product drives company revenue.
amity.co