Accelerator 360

Experiment Illustration
London Metropolitan University, Accelerator campus is a specialist business incubator in Shoreditch, the heart of London's ICT and digital media community. Accelerator specialises in the business development programs for innovative, communication technology, interactive media and design. Moot Design Studio designed its campus branding under concept — university of business creativity

This project is to put the design in the studio's website in the new creative way which displays the main idea of the project.



Projected by:
Moot Design Studio

Role:
Graphic Design
Research


Timeline:
June 2018




Research







I and my intern colleagues went to make research in the university's artwork produced by Moot and also the environment around the university.



Conceptualize



To represent the design built for London Metropolitan University, Accelerator Campus, I recreated the environment of Shoreditch, the area the building located by using 360 reportage illustration with collage technique to show the particularities of street arts as they stick on every wall of Shoreditch area.


TOOLS:

Using Google 3D map to check building perspective and location, plus 360 grid from Facebook to help to create a 3D image

Project learnings




Designers must find your way to have a fun process for working because the design will reflect your feelings and thoughts of the exact working moment.


Mark
©Namkhing Lee 2021
Mark